Sandesh News is one of the most prominent Gujarati news channels. Especially, they have authority in election coverage news. During the Gujarat Assembly Election 2022, Sandesh asked Purple Phase Communications to create a campaign in Gujarati focused on their expertise in election coverage. The brief was to reinforce the message that Sandesh News is the go-to news channel for the best election coverage. Through numerous brainstorming sessions and multiple creative iterations, we meticulously crafted a series of compelling campaigns and print ads that effectively communicated the channel's expertise in election coverage to the target audience.