Packaging is a consumer’s first interaction with a product. Hence a right packaging design strategy is fundamental to grab the attention of consumers and communicate the intended brand message. At Purple Phase Communications, we strive to create innovative packaging designs backed by apt strategy. We are a leading packaging design company in Ahmedabad. We know that great packaging design has as much potential to create value for the product as much its quality.
The packaging had long ceased to be a mere functional property, but today it has become the most important and pivotal science in product marketing and brand positioning. This is the reason why more businesses, be it a startup or a multinational corporation, have begun acknowledging packaging design as an integral part of the product development lifecycle.
At Purple Phase, we perceive packaging design as a blend of art and science; the art of creating eye-catchy design honed by the science of tapping into consumer behavior. We understand that packaging is the silent ambassador of a brand, which reinforces its positioning. This ideology is reflected in our work process.
Before executing any design, first, we fully understand the brand. We ask questions like what is the brand positioning, what the brand stands for, who is the target audience, what is the vision for the brand, what is the USP of product etc. to get insight into the brand truth. Once we have answers to these questions, we delve into category, competition and consumer research. All these findings help us in developing the most impactful strategy and brainstorming unique ideas to create packaging design with a punch.
We deliver end-to-end solutions to our clients with a portfolio of packaging design services that includes label design, box design, bag design and much more. We are the leading packaging box design company in Ahmedabad and very well recognized packaging box design company in Indore. We've over a decade of experience of designing and evolving packaging for SMEs as well as brands with international footprints.
Driven by the creative repertoire and versatility of our team, we have worked on packaging design projects from a diverse spectrum of industries. While we have resources and capabilities to cater to packaging design needs of every industry, there are industries for which we have done some flagship projects.
Our work speaks volumes of our dedication and deliverables. Owing to a strong portfolio, our popularity has transcended borders, making us a frontrunner packaging design company in Indore and also a first-choice packaging box design company in Indore, along with Ahmedabad and other prominent cities of India. Here are some of the attributes that empower us to excel in our work.
Purple Phase is founded and led by two ambitious entrepreneurs, Prerak Shah, and Rikin Shah. Their father Mayur Shah is among the first entrepreneurs to have launched a packaging bag and box designs in Ahmedabad. Due to such long-standing family tradition, both the founders of Purple Phase have over two decades of experience in the packaging design industry. Their expertise is rich not just regarding some years spent working in the industry, but also concerning the stature of clients they have worked with. Being a pioneer packaging box design company in Ahmedabad, we have created many outstanding packaging designs that have set new trends in the industry.
A strong team is the first building block of any organization. Today Purple Phase is a leading packaging design company in Ahmedabad and an exponentially growing packaging design company in Indore thanks to our team of young, enthusiastic and dynamic individuals who bring their unique talent on the board to breathe life into any packaging design project. Unlike in corporate hierarchy, our team works with complete creative freedom. We have created a culture where team interaction takes the center spot. This culture breeds new ideas and encourages innovation in packaging design.
According to research, an average consumer notices a product on the shelf for hardly 4 seconds. Hence from the packaging design standpoint, it becomes crucial to nail that 4-second opportunity window. It takes more than just an appealing design and exciting colors to do that. We crack this challenge by understanding the psychology of consumers. We decide which emotions and rationale are at the center of their buying decision. Also, we ensure that the design is viable enough to accommodate budget constraints, and facilitate the safety and wholesomeness of the product in transit and on the shelf.
The visual outlook of packaging design is as important as its functionality, if not more. 93% of consumers are attracted to buy a product based on its visual appeal. Strategic insights derived during the research and brainstorming phase help us in exploring the scope of innovation in packaging and deciding the most effective visual and verbal communication on the packaging. As a leading packaging design company in Ahmedabad, we aim to set new benchmarks in the industry with designs that touch consumers’ heart as well as the bottom line.
We are very humble, honest, and transparent in all our transactions. We approach every project as a professional assignment. Each plan is goal-oriented, and objectives are clearly defined for each job. This helps us in accomplishing our tasks within the set timeframe and without over-utilizing financial resources and manpower. This approach ensures that the client has final output ready at the right time to facilitate their subsequent agendas. Instead of working for the client, we prefer the approach of working with the client in cooperation. This benefits us both in bringing out the best work.
There is more to packaging design than meets the eye. We understand the right combination of factors to create a great packaging design. If you are looking for a company to create innovative and outstanding packaging designs, we have all the resources, capabilities, experience and expertise to exceed your expectations.