Avee’s is a premium homemade ice cream brand from Thane, Maharashtra. Purple Phase Communications has been associated with Avee’s since the onset of their brand transformation. We have designed packaging for tubs of Avee’s ice cream and outer packaging of Avee’s candy. To emphasize their brand promise of homemade natural flavour, we incorporated raw ingredients of nature into the packaging. Along with packaging, we have also developed content & design for brochure, flyers and posters for Avee’s.