Indipop is the first gourmet pop balls brand launched in Gujarat. Purple Phase Communications has built the brand from the scratch and worked on right from name suggestion to brand identity development, launch campaign, brand strategy, website content & design, packaging design, social media, exhibition stall designs and brand activations. As it was the first such brand being launched in Gujarat, the challenge was to create a unique positioning for the brand. Instead of popcorn, we decided to promote it as pop balls and introduced it as “Snack Ka Naya Swag”. Today Indipop is one of the fastest growing brands in its segment.