Supernova Engineers Limited is a leading player in end-to-end single window captive power solutions. Purple Phase Communications worked on a print advertisement campaign project for Supernova. Brief by the client was to create a campaign which could bring to the fore their experience and expertise in making diesel generator sets. After preliminary research and competition study, we developed many potential ideas. Finally we zeroed in on one which creatively communicated their expertise while at the same time made the brand standout from the rest.