Whiskers is a grooming and styling brand for the men with panache. The brand is endorsed by actor cum model Rannvijay Singha. Purple Phase Communications has worked on complete brand communication for Whiskers. We have worked on their brand identity, brochure, packaging, store branding, event stall design and website. The challenge was to create a brand which could tap into the masculine psychology of men and leave a very strong brand recall in the minds of their target audience. We delivered on this by creating brand communications that exuded modern vibes, captured attention and compelled men to make space for whiskers in their wardrobe.