Jog&Joy - Brand Identity Design

Jog n Joy is an athleisure wear brand catering to male kids & adults. The client had an extensive experience in manufacturing bottom wear for men and night dress, shorts, t-shirt, track pants, etc. for kids. They wanted to tap into their expertise to match vibe with the next-gen. We were tasked with name generation and brand identity development. We chose Jog n Joy name, as it fuses both the segments the brand caters; Jog – athleticism, Joy – leisure. The vibrant logo design too captures this essence. Purple Phase team extended the identity to packaging, label design and tag design too.